I work with MajesticParty.ae, an event planning company based in Dubai, as a freelance graphic designer. Designing creative social media posts for events and seasonal occasions Editing and customizing content as per brand requirements Designing invoices, banners, visiting cards, and party backdrops Creating visual content that aligns with their brand’s aesthetic and event themes This role has enhanced my skills in Canva, branding, and event-based creative design, while working closely with clients to deliver quick and impactful visuals

Worked with Crystal Clear Art Resin, a handmade resin art brand, to build a visually consistent and engaging presence across social media platforms. My responsibilities included full brand styling, content creation, product showcasing, and audience engagement. I also launched Meta ad campaigns to enhance reach, increase product visibility, and attract potential customers. As part of the project, I developed a special Eid Basket Campaign targeting seasonal buyers. Using festive creatives and time-sensitive messaging, the campaign focused on WhatsApp message conversions. It resulted in a high volume of inquiries and multiple confirmed orders during the Eid period. This project strengthened my expertise in product branding, audience-focused content, paid marketing, and seasonal campaign execution.

Worked with a visa consultancy firm to establish and enhance their digital presence from the ground up. This included complete page creation, branding, and optimization across social media platforms. I developed a 30-day content calendar tailored to their audience, designed all visuals using brand-aligned graphics, and implemented a content strategy to build trust and visibility. The project helped the client position their brand more professionally and consistently across platforms, laying the foundation for future ad campaigns and lead generation.

Managed the full digital setup for Glorious Mart, a Shopify-based e-commerce store. My work included social media page creation, content upload, and branded graphic design. I executed a two-phase Meta ad strategy—starting with a campaign to build followers and drive engagement, followed by a sales-focused campaign. The result was a strong boost in conversions and successful revenue generation through targeted ads. This project enhanced my expertise in e-commerce content planning, ad funnels, and performance marketing.

Worked with a hair oil brand to launch an engagement-focused Meta ad campaign aimed at increasing product awareness and audience interaction. Created scroll-stopping creatives and optimized ad copy to highlight the product’s key benefits. The campaign helped the brand gain targeted reach, post engagement, and stronger online visibility. This project further strengthened my skills in product positioning, content strategy, and engagement-driven ad execution

Worked with Umaima's Film and Photography to run targeted Meta (Facebook/Instagram) ad campaigns focused on generating WhatsApp inquiries for photography and film services. Designed and launched a strategic ad campaign with a budget of PKR 8,000, which resulted in multiple client bookings and a profit of over PKR 100,000. The success of the campaign led to a follow-up request for another ad run within two weeks. This project strengthened my expertise in result-driven ad strategy, lead generation, and conversion-focused marketing.

I built a Home Automation System using Arduino, combining electronics, programming, and automation principles to control household devices remotely. The project involved designing the circuit, integrating sensors and relays, and coding the system using C++. With this setup, appliances like lights and fans can be controlled via smartphone or remote input, enabling real-time operation and energy efficiency. This hands-on project deepened my understanding of embedded systems, sensor integration, and wireless communication for smart home solutions.